TikTok app of the Chinese ByteDance company is now rolling out the ability for everyone to publish videos up to three minutes in length, three times the existing one-minute limit,
The extension is meant to give creators more flexibility while filming and limit the need for multi-part posts.
"Over the coming weeks, we'll be rolling out the option to create longer videos to everyone on TikTok, giving our global community the flexibility to film, upload, and edit videos up to three minutes in length directly within TikTok. Once ready, you'll get a notification that longer videos are now part of your creative toolbox," the company said.
Three-minute videos have been in testing since December, and it's been visible when scrolling through videos from top TikTok creators, particularly in categories like cooking.